CMO

SyncVault Chief Marketing Officer

SyncVault is looking for a CMO who is irritatingly full of ideas.

Proper commercial, creative, product-led ideas that help us market what we are building, tell better stories, open better conversations and make our products impossible to ignore. Something more than, “post more on LinkedIn.”

We are building across a mixed space. Music, creators, rights, YouTube, Content ID, compliance, catalogue monetisation and fan engagement. It’s not a straightforward mix but that is exactly why the opportunity is exciting.

We need someone who can take complexity and turn it into something crystal clear.

This person understands the product, finds the story, shapes the market narrative and then keeps bringing fresh ways to get that story in front of the right people.

About SyncVault

SyncVault is a music technology company building infrastructure for the next generation of music, rights and creator monetisation.

We work across YouTube, Content ID, creator networks, catalogue monetisation, fan engagement, rights management and platform compliance. In practical terms, we help artists, labels, catalogue owners, MCNs (multi-channel networks), CMS operators and enterprise partners grow revenue from music and creator activity while keeping that growth safe, transparent and properly governed.

Our products include:

• Centurion, our intelligence and compliance layer for understanding catalogue usage, channel risk and revenue opportunity

• Amplify, helping rights holders grow monetised catalogue usage through creator-led YouTube Shorts activity

• Drops, helping artists, creators and brands activate fans through task-based engagement campaigns

• Content ID and Channel Management, supporting rights holders with YouTube monetisation, claims, reporting and CMS infrastructure

We are not starting from zero.

SyncVault has already built real infrastructure, developed deep experience inside the YouTube and Content ID ecosystem, worked with music industry partners, supported creator-led monetisation at scale and paid millions to artists and creators.

The role

This is a senior marketing leadership role for someone who can own SyncVault’s positioning, product marketing, go-to-market strategy, demand generation, events, content and brand authority.

You will help us market products including Centurion, Amplify, Drops, Content ID, Channel Management and future SyncVault products as they develop.

The audience is varied, so your thinking needs to be flexible. One day we may need to speak to an enterprise rights holder about catalogue revenue and compliance risk. The next day, we may need to explain an opportunity to creators, artists, labels, fans or community partners.

The trick is understanding how to shift tone without losing the core story.

The role is active. We want someone who will continuously bring ideas to the table. You see a product demo and immediately think of five ways to market it. You read performance data and do not just repeat the numbers, but ask why it happened, what it means and where the story is.

What you’ll be doing

You will lead SyncVault’s marketing across strategy and execution, including:

• Turning complex products into clear, compelling market propositions

• Building go-to-market plans for new and existing products

• Creating campaigns that speak to creators, artists, labels, fans, MCNs, CMS operators and enterprise clients

• Developing fresh marketing ideas continuously across content, events, partnerships, product launches and commercial campaigns

• Working closely with sales to support high-value conversations with labels, catalogue owners, MCNs and music industry partners

• Building strong pitch narratives, landing pages, sales materials, case studies, reports and product launch campaigns

• Finding the story behind product data, user behaviour, revenue trends and campaign performance

• Leading SyncVault’s presence at events across the UK, Europe and beyond

• Identifying the right industry events, planning our presence, shaping the message and ensuring we make the most of every opportunity

• Establishing SyncVault as a credible voice in music technology, creator monetisation, rights infrastructure and platform compliance

• Building the marketing team, systems and reporting needed for the next stage of growth

What we need from you

You must have experience in the music or music technology industry, ideally within a label. 

We are looking for someone with strong product-focused marketing experience who knows how to take products to market, not just promote a brand from a distance.

You should bring:

• Experience marketing products within music, music technology, creator platforms, rights, media, entertainment or a closely related space

• Strong product marketing and go-to-market experience

• The ability to market to different audiences, including creators, artists, labels, fans and enterprise clients

• A strong commercial instinct and experience supporting sales or partnerships

• Excellent storytelling ability, especially around product value, market insight and data

• The ability to turn analytics into narrative, not just reporting

• A track record of bringing original marketing ideas into a business

• Confidence leading events, panels, showcases, meetings and industry activations

• Strong writing and messaging skills

• High energy, curiosity and pace

• The judgement to know which ideas are worth pursuing and which are noise

You must be either UK based or be able to travel for events and meetings across the UK, Europe and internationally where needed. Remote working is the default for SyncVault, adhering to UK hours.

What success looks like

In your first year, success will mean:

• SyncVault has a much clearer market position

• Our products are easier to understand, explain and sell

• Marketing is generating and supporting real commercial opportunities

• SyncVault is showing up properly at the right industry events

• Our content has sharper ideas, stronger opinions and better insight

• Product data is being turned into stories that people care about

• Sales has stronger materials, better messaging and clearer follow-up

• We are speaking effectively to creators, artists, labels, fans and enterprise buyers

• SyncVault is becoming known as a serious, energetic and credible voice in music technology

Why join now?

Because SyncVault has the ingredients.

We have products. We have infrastructure. We have music industry relationships. We have technical depth. We have a lot of raw material.

What we need now is someone who can help turn that into a marketing engine.

If you want a neat, finished department where everything is already defined, this probably is not the role.

If you want to help shape the story, bring the ideas, lead the launches, build the function and make a serious music technology company much louder, we should talk.

To apply

Send us your CV and a short note covering:

• The most complex product you have taken to market

• A music, music tech or creator economy campaign you are proud of

• An example of a time you turned data or insight into a strong marketing story

• Why SyncVault feels interesting to youWhy SyncVault feels interesting to you